C stands for culture. in order to achieve sustainable, profitable growth by design, a paradigm shift is needed from an execution-led plan a (action) and a risk mitigation-led plan b (back up) to a high performance, values, and innovation-led PLAN C (culture).

PLAN C is a research-based tool, technique, and methodology developed by global HR leader & culture coach dr. Sanjeev Dixit accredited by the American Institute of Business Psychology (AIOBP®) to help HR professionals in applying culture transformation process for immediate business impact within their organizations.